Global Lingerie Market Trends to 2025: which styles are most popular among B2B buyers?
The lingerie market is undergoing a series of changes in line with the rapid growth of the global fashion industry. From the rise of eco-friendly materials to innovations in functional design, the sourcing needs of B2B buyers are constantly adapting.Which lingerie styles will be most favored by the market in 2025? This article will analyze the global lingerie market trends, to help B2B buyers and brands to grasp the industry wind direction.
A. Sustainable development to promote environmental protection lingerie become mainstream
In recent years, the concept of environmental protection in the global rise, consumers and brands are more concerned about sustainable development. 2025, B2B buyers of environmental protection lingerie demand is expected to continue to grow, the following categories of products are particularly popular:
Organic cotton lingerie Made from GOTS (Global Organic Textile Standard) certified organic cotton, avoiding the use of chemical pesticides and synthetic dyes. Soft, comfortable and breathable for daily wear.
Bamboo fiber lingerie With natural anti-bacterial, anti-odor and high moisture wicking properties, it has become a popular choice for eco-friendly lingerie. Bamboo fiber is lighter than traditional cotton lingerie, in line with sustainable consumption trends.
Lingerie made from recycled materials Made from recycled polyester (RPET) or marine plastic to reduce environmental pollution. Suitable for high-demand products such as seamless sports lingerie and shapewear. B2B buyers will pay more attention to whether the products have sustainability certifications such as OEKO-TEX, GOTS or GRS (Global Recycling Standard) when choosing suppliers.
B. Functional lingerie continues to gain popularity to meet diversified needs
Modern consumers are no longer limited to the requirements of underwear aesthetics, but more concerned about comfort and functionality. 2025, the following functional lingerie will become the focus of B2B buyers:
Comfortable bra without steel ring In recent years, the global market demand for ringless bras has continued to rise, focusing on “zero-binding, all-weather comfort”. Highly elastic fabrics such as Lycra and Modal are used to provide support without compressing the breasts.
Body shaping lingerie Shapewear is not only used for body shaping, but also as a daily wear item, such as waist shaping tank tops and tummy tuck shorts. Seamless fabrics with high elasticity (e.g. nylon + spandex blends) have become the mainstream of the market.
Sports lingerie The sports trend continues to heat up, and the demand for high-intensity supportive sports bras has increased greatly. Shockproof, breathable and quick-drying fabrics (e.g. Coolmax, Dry-fit) are key selling points for sports lingerie.
B2B buyers will pay more attention to the functional details of the products when purchasing, such as adjustable straps, breathable mesh splicing, and removable chest pads.
C. Sexy lingerie market is warming up, lace elements are still the mainstream
Although comfortable lingerie has dominated the market in recent years, the sexy lingerie market is still growing steadily, especially in Europe and the U.S. In 2025, B2B buyers will focus on the following sexy styles:
See-through lingerie French romantic style is still the mainstream, the combination of lace and mesh can create a light, hidden sexy effect. Details such as low V-neck, open back design and strappy elements will be more favored.
Sexy jumpsuit Sexy jumpsuits are in high demand in Europe and the United States, suitable for the gift market or Valentine's Day and other festive promotions. The use of silk, mesh, lace splicing, highlighting the sex appeal.
Garter + Panty Set The retro trend promotes the return of garter belts, with high-waisted panties becoming a popular match. In terms of color, dark colors such as black, burgundy and deep purple are more popular.
When purchasing sexy lingerie, B2B buyers usually pay attention to the cultural preferences of different markets, for example, Europe and the United States favor open and sexy models, while the Asian market prefers elegant and introverted designs.
D. Plus-size lingerie market demand growth, inclusive design popularity
With the popularization of the concept of “inclusive fashion”, in 2025, the plus-size lingerie market will further expand, B2B buyers will be more inclined to purchase the following styles:
Plus Size Bra with Wide Straps Featuring wider straps and double-layer cup design to improve support and relieve shoulder pressure. Three-row or four-row back buckle design to adapt to different body shapes.
Plus Size Shapewear Suitable for postpartum repair, special occasion wear, such as wedding shaping lingerie. Highly elastic fabrics with reasonable cuts make the body shape smoother.
High-waisted plus size panties Adopting non-marking design to improve wearing comfort, not easy to roll up the edge or strangle marks. Bamboo fiber or modal fabric has become a popular choice for plus size panties.
In the plus size lingerie market, B2B buyers pay more attention to the accuracy of sizing and whether the products match the body type characteristics of different markets. For example, the European and American markets are more inclined to large cup + wide circumference design, while the Asian market usually focuses on slimming effect of plus-size products.
E. Smart lingerie and technology fabrics become a new trend
With the development of smart wearable technology, smart lingerie is gradually entering the market and may become an emerging trend in 2025. The following two types of products deserve the attention of B2B buyers:
Smart sports bra Built-in heart rate monitoring, sports data analysis function, suitable for fitness enthusiasts. Combined with Bluetooth connection APP to realize sports data tracking.
Temperature control adjustable lingerie Adopting temperature-sensitive fabrics, adjusting warmth or breathability according to body temperature changes. Suitable for all seasons, especially for cold region market.
Smart lingerie is still in the early stage of market development, but it may become the key to differentiated competition for brands in the future.
Conclusion In 2025, the global lingerie market will continue to evolve toward comfort, environmental protection, functionality, and diversification.B2B buyers should not only focus on style and material when choosing products, but also keep up with market trends to meet the needs of customers in different countries and regions. For suppliers, accurately grasping trends and providing customized services will be the key to stand out in the competitive market.
