Lingerie industry trends 2025: which styles and fabrics will be popular?
In 2025, the lingerie industry is on the verge of a revolution in style and technology. From increasing comfort and functionality to the widespread use of eco-friendly materials, global consumer demand is driving changes in lingerie design. So which styles and fabrics will become the dominant trends in the industry in the upcoming 2025?
A. Popular lingerie styles in 2025
1. Minimalism and comfort design In recent years, the minimalist design style of “Less is More” has been prevalent in the fashion industry, and the lingerie industry is no exception. 2025, consumers will pay more attention to the comfort and functionality of lingerie, so the non-steel ring bra, non-marking lingerie, and sports bras with minimalist design will become the mainstream of the market. Wide straps, no side seams, and ultra-lightweight and thin design underwear can provide an all-day comfort experience with a sense of fashion.
2. Retro trend: high waist and lace elements The retro trend has continued to heat up in recent years, and in 2025, the use of high-waisted panties, high-cut panties, and lace elements will become even more popular. These styles not only emphasize a woman's elegance, but also satisfy the quest for vintage aesthetics. In addition, lace bras and embroidered underwear in the French elegance style will continue to be favored.
3. Combination of sports and functionality With the popularity of healthy lifestyles, the sports lingerie market continues to expand. 2025 will see sports bras, yoga underwear, and wearable lingerie pieces that are both supportive and aesthetically pleasing become popular. Multifunctional designs, such as quick-drying, sweat-proof and breathable underwear, are particularly suitable for modern women's sports and daily needs.
4. Sexy and Personalized The sexy lingerie market will see a new round of growth in 2025, especially in the B2B Customized Lingerie market, where the demand for personalization and diversification is increasing. Transparent materials, mesh, strappy designs, and cut-out elements will become hot trends. In addition, the plus-size sexy lingerie market will further expand in order to meet the needs of women of different body types, offering more comfortable and supportive designs.
5. Gender-Neutral Designs In recent years, the concept of gender fluidity and inclusiveness has gained popularity, and gender-neutral styles of lingerie have gradually increased their share of the market. 2025 will see lingerie with loose fit, soft neutral colors, and suitable for all genders become a new trend, especially popular among the younger generation of consumers.
B. Popular underwear fabrics in 2025
1. Environmentally sustainable fabrics With the rise of environmental awareness, the underwear industry will pay more attention to the application of sustainable fabrics in 2025. The following types of environmentally friendly materials will become a hot spot in the market:
a. Organic cotton: the use of pesticide-free cotton cultivation, skin-friendly and breathable, to reduce pollution of the environment. b. Bamboo Fiber: with natural antibacterial, moisture absorption and perspiration characteristics, while soft touch, suitable for sensitive skin. c. Recycled Fibers: such as recycled polyester (RPET) made from recycled plastic bottles, environmentally friendly and durable, and gradually become the first choice of many brands. 2.
2. Ice silk and modal: a new lightweight and breathable option Ice silk and modal will continue to be popular in 2025 due to their excellent breathability and silky touch. Ice silk has a good cooling effect and is ideal for summer underwear, while Modal is popular in the market for its softness and washability.
3. Graphene and Smart Fabrics With the advancement of technology, high-tech fabrics are gradually entering the underwear industry. Graphene fabrics have been widely used in high-end underwear products due to their excellent thermal conductivity, anti-bacterial properties and anti-static properties. At the same time, intelligent temperature-controlled fabrics are also being developed, which can automatically adjust breathability and warmth according to changes in body temperature, providing a smarter experience for the wearer.
4. Silk and luxury materials In 2025, the high-end underwear market will continue to pursue luxury texture, and the use of high-end fabrics such as silk and mulberry silk will become more widespread. These fabrics not only have excellent breathability, but also bring the ultimate sense of comfort to meet consumers' pursuit of a high-quality lifestyle.
C. Overall trends in the lingerie industry in 2025
1. The rise of customized services The B2B Customized Lingerie market will further expand as consumer demand for personalized products increases. Corporate customers will prefer suppliers that can provide customized styles, fabrics, colors and sizes to meet the needs of different markets.
2. Digitization and Smart Try-On Technology Advancements in AR (Augmented Reality) and AI (Artificial Intelligence) technologies will further optimize the online shopping experience. Many brands have already launched virtual try-on functions, which allow consumers to preview how different styles will look on their bodies through smart devices, enhancing the accuracy of their purchasing decisions.
3. Sustainable development has become an industry consensus Environmental protection has become an important issue in the global fashion industry, and more and more lingerie brands have started to take environmental protection measures, such as using biodegradable packaging, reducing carbon emissions, and adopting environmentally friendly dyeing technology, etc. In 2025, whether companies can make positive changes in sustainable development will become one of the key indicators of brand competitiveness.
4. Growing Demand in Emerging Markets With the development of the global economy, the demand for high-quality underwear in emerging markets (such as Southeast Asia, Africa, the Middle East and other regions) is growing rapidly. Product positioning, style design and marketing strategy for these markets will become the new focus of competition in the industry.
Conclusion
The lingerie industry in 2025 will be transformed around comfort, technology, environmental protection and personalization. Whether it's minimalist design, retro comebacks, or the use of high-tech fabrics, they all reflect consumers' higher pursuit of quality and functionality. For B2B companies, capitalizing on these trends and offering products that meet market demands will be the key to future success.
