Sustainability has become a key issue in the fashion industry, and lingerie is no exception. In 2024, more brands are incorporating sustainable materials such as organic cotton, recycled fibers (like Tencel and Modal), and eco-friendly lace. These materials not only reduce the environmental impact during production but also offer exceptional comfort and durability.
As consumers become more eco-conscious, companies need to demonstrate social responsibility.
Brands that use sustainable materials are more likely to win over eco-conscious and younger consumers.
B2B clients should prioritize suppliers that offer sustainable materials.
In 2024, lingerie design will continue to focus on minimalism and comfort. Seamless designs and invisible lingerie are top choices for consumers, particularly when worn under tight clothing. Invisible panties and wire-free bras not only provide everyday comfort but also meet the modern woman's desire for lightweight and non-restrictive wear.
For consumers who prioritize comfort, simple, seamless lingerie designs cater to a broad market.
Manufacturers should focus on developing seamless collections to ensure both functionality and comfort.
With advancements in technology, smart lingerie is gradually entering the mainstream. In 2024, smart lingerie offers more diverse functions, such as temperature regulation, activity monitoring, and health data tracking. These products are particularly suited to sports brands and high-end custom markets, offering an enhanced experience for customers.
Smart lingerie combines technology with fashion, catering to the consumer’s need for health-focused and personalized products.
Lingerie brands should ensure plus-size products match standard sizes in terms of design, materials, and comfort.
Diversity and inclusivity continue to be a major trend in 2024. More brands are committed to developing lingerie that caters to different body types, skin tones, and genders. The plus-size lingerie market has grown rapidly in recent years, with consumers demanding not only a wider size range but also consistency in design and quality.
Inclusive designs expand a brand’s customer base, meeting the needs of a broader audience.
Lingerie brands should ensure plus-size products match standard sizes in terms of design, materials, and comfort.
The demand for personalized products is rising, and in 2024, more lingerie brands are offering customization services such as tailored bras, personalized prints, and embroidery. This not only enhances the customer experience but also increases the brand's perceived value.
Personalized services increase customer loyalty and open opportunities for more custom orders.
B2B brands should consider offering customization options to meet the unique needs of corporate clients.
The 2024 trends in lingerie highlight a strong focus on comfort, sustainability, technology, and personalization. Brands and suppliers that embrace these trends will position themselves for greater success in the global market.
